OUR FLAGSHIP BRAND JB
JB Rice Brand: A Pinnacle of High Quality
At the heart of our commitment to honesty, the JB Rice Brand stands as a symbol of unwavering integrity. Sourced from the fertile regions of Punjab, Haryana, and Uttaranchal, globally acclaimed for producing the finest Basmati rice, JB showcases long, authentic kernels and an unrivaled flavor that is cherished both locally and worldwide. Every grain bears our seal of honesty, ensuring its GMO-free nature. Its enchanting aroma effortlessly harmonizes with the essence of every spice and culinary creation, solidifying its status as a globally cherished treasure.
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A Brand of Quality and Value
With direct links to thousands of farmers, JB Rice Brand epitomizes our commitment to quality and value. Operating within LRI, a partnership firm, our team ensures top-quality rice from Paddy purchase to the final product. This meticulous supervision guarantees that every grain of JB Rice reflects quality and offers excellent value for money. LR Group’s reputation for unwavering quality consciousness further solidifies JB Rice Brand as a prime choice for those seeking superior quality without compromising on affordability.
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Founded in 1997, LRI holds a premier position globally, recognized for quality in manufacturing and exporting diverse rice varieties.